Approved by its superior unit, China Xinxing Xiamen Import and Export Co., Ltd. (hereinafter referred to as "Xiamen Company") organized a business delegation to travel to Mexico from June 19 to 30. The core objective of the delegation's trip was to participate in the 20th Mexico International Security, Military & Police and Labor Protection Products Expo (EXPO Seguridad), while simultaneously conducting customer visits and market research. This participation in the expo is a key measure for Xiamen Company to expand its presence in the Latin American market – by showcasing products and matching local demands, it has laid a solid foundation for deepening its layout in the security and labor protection sectors in Central America and the Caribbean.
Ⅰ. Core of the Expo: Product Display and Demand Matching
Mexico International Security, Military & Police and Labor Protection Products Expo (EXPO Seguridad) is a highly influential professional expo in Central America and the Caribbean. The exhibition halls are divided into three core zones by category: Security, Military & Police, and Labor Protection & Fire Safety, attracting local security enterprises, government agencies, and traders to participate. With "product display + solution promotion" as the core, the delegation of Xiamen Company presented a clear product matrix:
- Basic Security and Labor Protection Products: Including backpacks, security clothing, military/police shoes and hats, uniforms, protective vests, and belts. These products cover daily security and personal protection needs, highlighting practicality and adaptability.
- Technology-Intensive Protection Products: Covering bulletproof raw materials (for vehicle armor modification) and bulletproof inserts. The delegation emphasized their protective performance and technical advantages to meet the needs of the local public security sector.
- Intelligent Security Solutions: Showcasing independently developed domestic modified vehicles, anti-drone equipment, and police law enforcement recorders. Through technical explanations and scenario demonstrations, the delegation fully demonstrated its full-category supply capacity and one-stop service advantages, attracting high attention from customers.
During the expo, the delegation received customers from Mexico and neighboring countries. It not only reached preliminary cooperation intentions with multiple customers and secured several on-site sample orders, but also locked in a number of high-potential cooperation opportunities. At the same time, the delegation gained in-depth insights into local customers' product preferences, order classification logic, and bidding requirements, providing a basis for subsequent product optimization.
Ⅱ. Customer Visits: Deepening Communication and Exchange
In addition to participating in the expo, the delegation also visited key local customers and discussed demand and cooperation directions around core products:
- Government Procurement Sector: Detailed the product advantages of bulletproof raw materials, security clothing, and military/police equipment. It made professional responses to the demand for vehicle armor materials and the bidding needs for backpacks and clothing, winning customer recognition.
- Civilian Security Market: Promoted products such as uniforms, protective vests, and belts to private security enterprises. At the same time, it exchanged views on the product characteristics of civilian sportswear, providing references for localized product design and pricing.
- Promotion of High-Tech Products: Further promoted modified vehicles, anti-drone equipment, and recorders through case explanations and Q&A interactions, strengthening customers' intention to cooperate.
Ⅲ. Market Feedback: Prominent Product Advantages
Through participating in the expo and visiting customers, Xiamen Company identified the competitive advantages of its products in the Mexican and Central American markets:
- Aligning with Government Procurement Needs: The Mexican government allocates a large proportion of its budget to security clothing and bulletproof products. Xiamen Company's bulletproof inserts and bulletproof raw materials fill the gaps in local production and technology, while its basic security equipment also meets practical procurement needs.
- Matching Civilian Market Demand: Local security needs drive steady growth in demand for civilian protective products. Xiamen Company's products meet market demands in terms of category and cost-effectiveness, with broad growth potential.
- Complying with the Trend of High-Tech Demand: The local market has a strong demand for high-tech solutions in fields such as personal protection, police law enforcement, and low-altitude economy. Xiamen Company's anti-drone equipment, recorders, and modified vehicles are in line with this trend of intelligence and integration.
This expo trip is an important step for Xiamen Company to implement its internationalization strategy. Through product display and customer connection, the company not only secured orders but also initially established brand awareness in the Latin American market, laying a foundation for deepening regional cooperation.
