From February 14 to March 2, 2025, China Xinxing Import and Export Co., Ltd. (hereinafter referred to as "China Xinxing") organized a delegation to attend the IDEX Abu Dhabi Defense Exhibition 2025 in Abu Dhabi, United Arab Emirates (UAE). During the trip, the delegation also conducted customer visits and market research in the UAE and Saudi Arabia.
As one of the world's leading professional military and police exhibitions, the IDEX Abu Dhabi Defense Exhibition has a broad radiation scope. It not only attracts clients from the Middle East region but also gathers high-quality clients, intermediaries, and government procurement departments from key global markets such as Europe, Central Asia, South America, and Africa. Relying on our professionalism in the military and police industry and product quality, the exhibition enjoys high recognition in the industry. China Xinxing's participation in the exhibition and related visits represent an important initiative to gain in-depth understanding of the Middle East military and police market and demonstrate its service capabilities, laying a practical foundation for future cooperation in this regional market.
I. Exhibition Participation & Overseas Visits: Building Communication Bridges and Conducting In-depth Market Research
During the exhibition, the delegation of China Xinxing made full use of the platform advantages of the exhibition and actively communicated and interacted with merchants from around the world. Through on-site product displays and introductions to solutions, the delegation comprehensively demonstrated the company's comprehensive service capabilities in the field of military and police logistics equipment. At the same time, the delegation conducted exchanges with merchants from different regions on topics such as industry development trends and product application scenarios, collected various market feedback, and accurately grasped the demands of the Middle East and global military and police markets.
After the exhibition, the delegation conducted customer visits in cities including Abu Dhabi, Dubai, and Riyadh, and had in-depth exchanges with local customers on matters such as actual market demands and product application status. Some customers provided original samples of related products as references based on their own needs; the delegation also gave systematic introductions to help customers clearly understand the product system and service characteristics of China Xinxing's military and police products. At the product level, the company has transformed and upgraded from traditional military and police items such as "footwear, clothing, hats, and accessories" to a comprehensive manufacturer and service provider of military and police logistics equipment, laying a foundation for potential future cooperation between both parties.
Throughout the exhibition participation and visit process, China Xinxing focused on market research and deepening exchanges. Through multi-dimensional interactions, it further enhanced its understanding of the Middle East military and police market.
II. Core Achievements: Deepening Market Cognition and Highlighting Brand Value
1. Accumulating Market Resources and Expanding Communication Channels
Leveraging the global influence of the IDEX Abu Dhabi Defense Exhibition 2025, China Xinxing established connections with military and police product clients from various countries and regions. Through face-to-face communication, it expanded channels for obtaining market information, enabling more industry partners to understand the company's business scope and service capabilities, and creating conditions for subsequent exchanges and cooperation within the industry. China Xinxing Xiamen Import and Export is committed to growing together with customers and providing comprehensive solutions for military and police logistics equipment and protective equipment.
2. Clarifying Regional Market Characteristics and Deepening Localization Cognition
Through exchanges with local customers in the UAE and Saudi Arabia, the delegation gained in-depth understanding of the specific conditions of the military product markets in the two countries, including the characteristics of various types of tenders and local industrial development plans. This further strengthened the grasp of the uniqueness of the regional market and provided strong support for a comprehensive understanding of the overall environment of the Middle East military and police market.
3. Strengthening Brand Exposure and Highlighting Professional Qualifications
During the exhibition and visits, China Xinxing promoted relevant policies on China's military product exports to customers, emphasized the company's advantage of "holding the exclusive right to import and export Chinese military and police logistics equipment", and systematically demonstrated its professional background and service capabilities in China's domestic military and police field. This effectively improved the brand's recognition in the Middle East military and police market.
